If I want to create topical authority for my website, and it’s for local SEO, do I want to:
A) create topical authority around just the topic (e.g creating articles regarding the topic)
Or
B) create LOCAL topical authority including both the topic and the city/location inside the article/blog posts.
Does option B create more of an exact match domain? Even though the blog/articles probably won’t get traffic, vs just the topic will allow me to opt for keywords and posts with more traffic
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