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SEO has dropped after doing recommended SEO optimizations

I ran Screaming Frog on my website and have been working through the recommendations, mainly about H1 tags missing from most pages (I know....terrible). And duplicate meta titles etc.

But when I checked ahrefs, my score BEFORE the changes was a consistent 85 and now it's 70ish, so I've gone worse and it's not just a few days difference, it's been a few weeks now.

Now I don't know whether to continue working through screaming frog and ahrefs recommendations or leave it be....

Has this ever happened to anyone else and did you figure out what caused it?

submitted by /u/runningwithwolvs
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from Search Engine Optimization: The Latest SEO News https://ift.tt/4sUFCMq
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