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Dormant site and SEO

Hey everyone - I'm considering acquiring an agency that previously had tons of organic traffic, but the current owner hasn't kept up with content/SEO, and the traffic has dipped quite a lot. Is it possible to revive that organic traffic by returning to consistent content posting and reoptimizing older blog posts? Any insights on this are greatly appreciated!

submitted by /u/Peak_Digital_Studio
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from Search Engine Optimization: The Latest SEO News https://ift.tt/grAkoe1
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