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Change of address in GSC

Hey folks, I recently had my developer migrate my site to a new URL and noticed a slight drop in domain authority. After some digging, I realized I hadn’t used the “change of address” feature in Google Search Console. As a result, Google was still prioritizing the old domain and focusing on some of the 301 redirects.

Lesson learned: if you’re switching to a new domain, don’t forget to update the address in GSC to make sure it knows what to prioritize in the SERP.

submitted by /u/skivertical
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from Search Engine Optimization: The Latest SEO News https://ift.tt/SQdUcw0
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