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Importance of regular blog style content for local SEO?

So I have a local roofing company and we have been looking at various firms for seo/ local seo. One firm told us that regular content (things like monthly blogs) is not as important as other firms seem to think it is. I was wondering if this is correct and if so why? Has this changed over time? Thanks for any help!

submitted by /u/healingphoenix
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from Search Engine Optimization: The Latest SEO News https://ift.tt/bBXCarl
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