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Best platform for keyword and search research

I run a digital product development company and we are looking to approve across a few different vectors. One of them is the way we do early idea validation and something that we see as a really great tool is something that we can use to analyse search traffic for keywords by country.

What would be a platform that you would recommend? Since we are not looking for a full suite of SEO tools and analysis things like SEMrush seem to be a bit overkill, both in terms of features but mostly in terms of costs

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