One of my clients has 2 websites. A connects to B, but B does not connect back to A. Their SEO fell off a cliff in 2020, and no idea why. They produce a ton of content and aren't showing up until page 3 of search. They have Yoast on their Wordpress site, and various plugins from wordpress. Need to optimize the sites quickly. I am not the expert on this (Rev is my forte). We are going to be adding a podcast (using Podetize), and really want to amp things up for them, but the site feels stale, and the SEO is horrible. I don't know what I don't know, and and am stumbling through Yoast, considering SEMrush, and considering upwork to find help. There's so much info out there that it's a bit overwhelming. Where do I start, who do I start with, and how can I not screw this up?
Thank you!
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