I've just started doing some freelance SEO on the side and have been doing audits/strategies.
A jeweller client has a Squarespace Commerce site and I saw they had mostly product level rankings. I check the URLs and almost none were collections or subcollections.
Dug deeper and after checking Robots Exclusion Checker and Screaming Frog it turns out that the brilliant developers canonicalise the subcollections to the main collections pages.
Seriously!?
A small business who relies on this is now missing on hundreds of keywords thanks to this boneheaded decision.
Anyone know of a workaround before suggesting Shopify or WooCommerce?
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from Search Engine Optimization: The Latest SEO News https://ift.tt/6gforkQ
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