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Is there any future in SEO?

I have mostly done Paid Search all my life but now thinking to learn SEO to improve my skillset. My only concern is SEO worth learning in 2025 with AI & automation taking over? Is it rewarding to learn it since then I would be proficient in Full Search(SEO & SEM) or is it something I can skip to invest my time in something better?

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from Search Engine Optimization: The Latest SEO News https://ift.tt/EGRyga9
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