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Why are my rankings so volatile for low difficulty keywords?

Hi all, I'm restarting my SEO journey with my web design agency website since COVID and I'm trying to understand why my ranked keywords are being so crazy with rankings changing every 2-3 days. I'm talking like keyword difficulty of 0 to 5, super easy keywords. A day goes by and I'm ranked #1 and then drops to like #97 it's crazy.

I know there was a major update in March but I'm just trying to understand why is this so sporadic and is it anything on my end that i'm doing wrong?

I'm not a expert/pro in SEO but I'd consider myself pretty intermediate.

I'm targettiing a few small cities in a state that isn't that populated like the search volume is no more than 10-20 volume per keywords.

Title, meta, headings, and even alt text are optimized and my page speed is 100 so I'm just confused what I should be evaluating with something like this going on? Thank you.

submitted by /u/rebeccaberkowitz
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from Search Engine Optimization: The Latest SEO News https://ift.tt/YrB57pA
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