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Competitor using main keyword in Google local listing name

Hey guys, I thought that it was against policy to have keywords in your Google local listing name. The keyword they have in their local listing name is not a part of their actual business name, and is a highly competitive keyword to rank for in our field.

My website is 1st on the page for this keyword, but they always come up first in the 3-pack because the term is in their listing name, not mine despite having more reviews, more daily posts, more referring backlinks and more overall authority.

Based on all the ahrefs and ranklightning reports I’ve ran, we outrank them in every metric, but I can’t top them on the 3pack. I can only think it’s because they have this main keyword in their listing name.

How do I report this to Google? Is this even allowed?

submitted by /u/SMA5HN1
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from Search Engine Optimization: The Latest SEO News https://ift.tt/9WHbT0Q
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