Help me understand searches and location

I am in the beginning stages of my business and working on optimizing my website.

I am trying to understand how my location plays into SERP. It is my understanding that is directly related to GMB. Let me know if that is incorrect.

I offer an array of home health services, most of them need to be done in the confines of my current location, but some of them can be done from anywhere in the US.

How should I optimize my GMB for this when it comes to selecting locations? Will selecting something broad like “United States” affect my rank locally?

I want to show up across the US for keywords due to my SEO strategy and building rank, but I am more interested in targeting semi local customers for actual business. My long term vision is to be a provider across the US, but for now I am trying to grow regionally. That being said I do not want to be excluded from SERP for informational keywords , etc. if that makes sense?

Forgive me, as I am new to SEO. I feel like I have a good general idea of how to optimize but the more I research the more things I uncover that I am not knowledgeable about.

submitted by /u/Appropriate-Read-463
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