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How Important are Images/Infographics to SEO? No assumptions please.

With Image searches accounting ~ for 10% of the total traffic, do you think investing in creating infographics/images is beneficial for sites ( I don't mean random images, but specific to the topic visuals ), especially now that Google is prioritizing AI overviews?

As of now, I get ~1% of the web search traffic from images for most of the sites I manage.

submitted by /u/Lucifer_x7
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from Search Engine Optimization: The Latest SEO News https://ift.tt/1hUoRaW
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