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Is a small catalogue e-store impossible to rank higher than larger apparel stores?

I've been optimizing the SEO of my new e-commerce store, which only sells scarves and shawls. I'm buried in searching for "silk scarves" under stores that sell a myriad of different items. My items are not exceptionally unique in that I can use niche keywords to rank above them to distinguish. Is organic ranking essentially a non-option for me?

It seems like the only option is doubling down on paid ads, even though I still won't be able to compete at the budget of bigger brands.

submitted by /u/Repot_the_Plant
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from Search Engine Optimization: The Latest SEO News https://ift.tt/ZpAhg4l
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