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Tips/Help/Advice Wanted: Interviewing for a Copywriting Specialist job, and am anticipating SEO-related questions...

Hello everyone,

First, if I may, I'd like to thank anyone who takes the time to offer feedback/advice/etc. I truly appreciate it.

Second, on Monday I'm interviewing for a Copywriting specialist role, and I'm anticipating SEO-related questions. I'm somewhat new to copywriting, but have a strong foundation in my education on writing in general, just had never considered this as a career choice. I made it through the HR Round 1 interview, with the help of a marketing friend for some initial advice. However, they've been quite busy and our schedules haven't synced up for us to do a deeper dive in to SEO-related questions.

I've done some small freelance work so far, and the only tool I've utilized is SEMRush to help me develop keyword searches.

But for what appears to be a somewhat entry-level position, if I got asked something along the lines of "What SEO strategies do you use to boost content reach?" how would you suggest I answer that? And just to be clear, I would start researching how to do that over the long-haul, but I really want this job and know that I would do well at it, just need to understand certain things in the short-term as I learn more in-depth strategies.

"What tools/methods have you used to track the performance of your content?" would be another one I could see being asked.

And the last one being "What are ways the use of analytics have improved your content strategy or writing approach?"

Once again, thank you to whomever decides to take the time to look at these for me.

submitted by /u/rocklobst3r
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