I see lots of people trying to figure out why large parts of their site have become "crawled - not indexed" that were previously indexed.
I also see lots of posts about how come rankings are dropping after an update?
I also see lots of posts about Google not indexing new content.
This is all probably because of your backlinks. It should be clear that backlinks = authority in Google. It's been that way since Google was Backrub. Sure the relative importance of links has changed over that time, but links are still foundational to Google rankings.
Authority is tied to indexing/re-indexing/maintaining indexed pages. Not just rankings. Just have to read through Google's PageRank patents to figure this out.
You need backlinks to ensure the authority of those pages is high enough to be considered for indexing in the first place. Those pages inherit their authority via links pointing to them both within your site and without (external links). Internal pages provide some form of authority based on their own value, or authority, to those pages they link to.
Similarly, you need authority to ensure those pages remain indexed. Building links for a few months then stopping won't do it. That's because what Google considers "worthy" is always changing. Links considered valuable 6 months ago may not be so valuable now.
The old rules still apply: links = authority = indexing = ranking. They are all related. If you lose one (IE links) you will lost the rest eventually.
And yes, I know there will be people who say "but I can rank sites without links" - ya maybe for low search volume/low competition phrases. I can do that too. But for more competitive phrases, link building consistently is still one of the most important ranking factors.
But to prove it to you here's some of my own experience. It has worked on several of my own websites repeatedly:
For all our sites we do regular ongoing link building. We don't look for "highly relevant" or "highly authoritative" links. We just get links. We also get a mix of links - they aren't all keyword anchor links. Some are naked links (IE just a bare link on the URL of the page). Links also go to many different parts of the site - not just home page. Some are also just links on the phrase "about us" to our about page. Not a lot of value in some cases, but still important BECAUSE YOU WANT YOUR LINK BUILDING EFFORTS TO APPEAR NATURAL. Hence, a variety of links to many pages. The key is consistency. Set a goal for a number of links per month and try to stick to it.
To supplement this, I do regular content development. I also embed keyword anchor links in every article I write. Usually I look at my current rankings to see what phrases I need work on, and try to incorporate those phrases into the article into the introduction somehow.
And usually with 3 or 4 days I can see my rankings for that phrase improve. I just did this last week and the phrase I chose improved 5 spots in rankings since Thursday (it's now Monday). The phrase I targeted gets 12.100 monthly searches and my site now ranks #2 for it when it was #7 Thursday and I'm already seeing increased traffic from search due to this single phrase (not just to this article - but to the site as a whole).
So this week I'm targeting another highly searched for phrase for which I am on page 1, but lower down (position 5). I already have a related topic to write about, so I will write a new article, include that phrase in the introduction as a keyword anchor link) and watch the ranking improve by the weekend, if not early next week.
So if you are having problems with "crawled not indexed" or falling ranking, or lowering indexed page counts, get link building now. You may not see rankings improve as quickly as I do, but I bet by next update you'll see some pretty good improvements.
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