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Purchasing Existing Domains

A client recently purchased a domain that's in their niche. They want to build a new site and use the existing link profile to get out of the sandbox and rank as soon as possible.

If they want to use a different domain for the business, will simply redirecting the purchased domain have any effect? From what I've heard, this doesn't work anymore.

submitted by /u/here4thenews
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from Search Engine Optimization: The Latest SEO News https://ift.tt/IqRcTe7
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