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What is going on? 415k keywords, 130k traffic overnight?

I stumbled across this site on semrush: k-brothers.com and this site looks like a totally normal website offering funeral service, however they are serving up thousands of pages through their wordpress site, seemingly in the past 24 hours, and are ranking these garbage pages for 415k keywords, including ranking number 11 for walmart near me, the bulk of these pages being psudo-ecommerce product pages with no buy button and tons of internal linking.

What is going on here? Honest question.

submitted by /u/jpcrow
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from Search Engine Optimization: The Latest SEO News https://ift.tt/AQGM5EJ
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