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Is anyone else noticing how llms are starting to change what we rank for not just how we rank?

Here’s what i have noticed till now. (both for gpts & AIos)
It’s wild how sometimes i’ll rank for stuff i never intentionally targeted.
llms are picking up context across the whole page and matching it with user intent in ways keyword tools don’t even catch.
So now i write less for keywords and more for meaning, adding my own experience and unique stats.

Curious if others are seeing the same shift or if it’s just me. i would love to hear your experience too

submitted by /u/Whole_Strawberry7279
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from Search Engine Optimization: The Latest SEO News https://ift.tt/A8UEwG1
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