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New website, now it's time to SEO

Hi r/SEO,

I work at a company that invested a lot of time and $ in upgrading their website at the beginning of the year, and the site looks and seems to function much, much better. We are in the mid-market and enterprise B2B SaaS and hardware space.

The agency we worked with to redesign and republish the site was very skilled, but now we are looking to move on to SEO and trying to figure out where to start.

Tech stack:

  • Webflow + Webflow CMS for hosting
  • SurferSEO for content assistance
  • Ahrefs

Basic data from ahrefs:

  • DR: 26 (competitors are in the mid- to high-40s)
  • Referring domains: 90 (competitors are much, much higher - typically hundreds)
  • Total visitors: 1.7K
  • Organic Traffic: 261

When we look at our competitors and their data (at least on ahrefs), we seem way behind.

We started reworking some pages (8 of about 90 or so) using Surfer and within a few weeks, GSC shows our traffic increasing, so this seems like a good sign. But there are tons of pages to work on and we're not sure if we should keep going with it internally or hire in a consultant to help to help us develop a good strategy to work through this and understand if we are missing anything.

So for all the experts out there, the question is this -- where do we start? what will generate the most results the fastest? It seems like we can keep working with Surfer to update our internal content, but we haven't even started thinking about off-site SEO / backlinks and the myriad other facets to this.

Thanks!

submitted by /u/Lucky-Channel5834
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from Search Engine Optimization: The Latest SEO News https://ift.tt/pvHwXnx
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