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Best links: Main page or area page?

Hi all... hope this is not a stupid question but if you had a business that covers a wide area ( think a few counties ) but does a good amount / 30+% of your business in 2-3 towns... is it best to focus on ranking in those towns or for the main website page? If I did have area pages for those specific towns - would a high value link ( think local business in an affiliated business ) be best used to the area page or the main site? Hope I worded that correctly...

submitted by /u/AdventurousAd4844
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