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Direct Traffic Bots?

We are migrating a site from a competitor that is rooted in the SEO sell. We are a strategy firm. I'm trying. understand the reason for a VERY large spike in ONLY direct traffic. We are cognizant of the change to SEO with redesigns, and I don't want to hurt our client, but I really struggle to see how this isn't BS.

Open to all inputs.

submitted by /u/wearemetriq
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from Search Engine Optimization: The Latest SEO News https://ift.tt/yuNpaCl
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