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LLMs / AI citations in search - How does a business prove their claims

I've seen jobs advertised that are described as confirming AI results online. So, I guess this is a new industry. I think that's a good thing. But, what do businesses need to do to prove accomplishments. Do we need images of academic degrees or links to sites that prove experience? Do we need images of articles where work has been published or awards have been given? I did a chat GBT on a business that read in part "according to the business......" this is what makes me wonder how much evidence, and in what form must we share? I'm fortunate that if someone did a deep dive, they would discover that all claims are accurate. But I was concerned to read according to the business, which left some doubt about an accolade. Thanks for any assistance.

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