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Question about backlink penalties

Hi there. I am looking for advice on determining the type of algorithm penalty is on my site. I will start by saying: 1. I have never bought a backlink 2. I have never worked with an SEO 3. It's confirmed that I have no tech errors. Basically, I have lost thousands of Google clicks per day since 2022 so I know there is some type of algorithmic penalty on my domain. I have never received any manual action.

I know that most say not to worry about backlinks because Google disregards spammy links, but there is definitely a correlation between the rise in referring domains and my lost of all traffic over a 2-3 year time span.

I am more worried about penalties resulting from violating Google's spam policy. According to their website, they punish for link spam which violates their policies. It says this includes: paying for links to manipulate search rankings, low end directory sites, and using automated programs to create links.

I have been tracking my links on: GSC, Bing Webmaster Tools, Semrush, and Ahrefs for many years. I know many have said to only trust the links found by Google and Bing. The links are different in each system.

So, I have a question about several links from different sources. Are any of these possibly causing a penalty and what should I do about it?

  1. I have 100,000+ links from a local real estate site. They basically increase with each new listing. Basically, the real estate site put a link to our article with the exact title in their navigation bar. This link shows in GSC, but not Bing.

  2. I have hundreds of directory/guest post site links. These show up in Semrush and Ahrefs, but not GSC or Bing. These sites are really spammy looking but have a domain authority of 50-70, occasionally lower but mostly on the higher end. It's basically a page with an unending list of 1-3 million domains. Each site uses the same layout. Pay $75 for 1 link or $500 to list your website on all 30. My site is added to new directories on a recurring basis. Not sure who is paying to list me on these sites as I don't rank in Search anymore. Would Google be punishing me because someone is setting up some type of automated link program?

  3. A bunch of gibberish content pages with links to a lot of sites within a big wall of text. I don't know what this is but I have dozens of these links in Bing. It appears that they are entering in anchor text which matches my article title or keywords that I am trying to rank for.

submitted by /u/BennyB2006
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