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Does Google scan rich text sections on Shopify collection pages?

I’m still a relative newbie about SEO so forgive a potentially stupid question.

I want to add more SEO rich text and internal links to my collection pages on shopify. I don’t want to add it to the description because it’ll be too much text and will fill up the top part of the page.

If I add a rich text section at the bottom of the collection page, and tag all the headings appropriately, will Google still scan it for SEO purposes? Or does it need to in that specific description box?

submitted by /u/imstuckforideas
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from Search Engine Optimization: The Latest SEO News https://ift.tt/FkM2pvo
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