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Massive Impressions and Avg. Position Spike on the 21st of Every Month

I’ve scratched my head at this for almost a year now and wanted to put some more eyes on it to see if anyone has any idea. This is for a local HVAC company in a suburb of Houston. Every single one of those Impression and Position spikes occur on the 21st of the month.

On the 21st of every month. There is a MASSIVE spike in Impressions and Average Position (no change in Clicks). If I compare the 21st to the 22nd of any month and sort queries by Impression Difference, all the impressions seem to come from “(specific hvac service) + (suburb/city name)”.

Given the fact that this is Houston, my only guess is there’s a major HVAC company out there that has some type of SEO tool that’s going out manually searching Google on the 21st of every month to test results. Is this something that even exists that would register in Search Console like this? Any other possibility that I may not have thought of?

submitted by /u/Solodin
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from Search Engine Optimization: The Latest SEO News https://ift.tt/ugnidbG
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