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Relaunch

I relaunched a site that was doing really well in 2019/2020 through organic traffic (around 220k clicks and 4M impressions per month on average), with over 4,000 keywords in the top 3.

After 9 months of rebuilding and updating, it now barely gets 200 clicks and 38k impressions, with only 6 keywords in the top 3.

It’s clear that just taking back a domain with strong backlinks and history isn’t enough to grow quickly.

Would buying traffic, for example with PopAds or similar platforms, send positive signals to Googlebot? I’m torn between thinking the site will stay buried or maybe bounce back with a little push.

submitted by /u/grenche
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