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Build backlinks to my blog page or home page for long tail?

Hello, for my health insurance website, I have a blog page on "Health Insurance for Travel Nurses" that ranks like top 25 for "best health insurance for travel nurses" and some other variations. If I want to build back links in other blogs or link insertion, should I use the "travel nurse health insurance" anchor text direct to the blog page or to the home page to build general authority. Even though nothing on the home page talks about travel nurse health insurance, just health insurance in general?

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