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Creating and ranking a website to prove my point to current employer

Im in sales for a software company in a niche market. Our company is 15+ years old and has done well. However, their web presence is almost non existent. When searching any of the industry key words, we are not able to be found within the first 10 pages of Google.

I had my own business before this sales gig and built/ranked my site on Google in a matter of 3-4 months above my competitorswho had been in business over 10 years. Different industry but the principles are the same.

Ive tried and tried to relay to marketing, VP of sales, and just about everyone else that I can that showing up amongst our competitors will make a massive difference. Im done trying to tell them for the sake of... thats not really my job.

So to my point... im thinking avout building a website for a fake company, doing exactly what we do, and ranking above where we are currently and see how far I can get compared to the competitors.

Now, this would all be done in my own time, away from work, but I want to do this to prove a point (if it works).

It's petty, its dumb, and a waste of time. Ultimately I enjoy my role and the company and im just trying to make them more successful. Selfishly, if for some reason this would resonate with them and they fix it, that means more money for me (more leads = more sales)

What do you all think of this ridiculous idea and any thoughts suggestions??

submitted by /u/shgrme32
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from Search Engine Optimization: The Latest SEO News https://ift.tt/krp6bls
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