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Expanding A Service-Based Business Across State Lines?

I've been considering moving myself and my business to the Northeast, possibly New York. With a bunch of large cities being in close proximity to each other, I was considering expanding my services beyond just the state I'm living in. A flight from New York to Boston is only a one-hour flight and $100, which is honestly negligible. I was wondering how you would go about changing your website/seo strategies for a situation like this.

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