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What's the *REAL* Difference Between Approaching SEO and GEO?

I keep seeing titles and thumbnails about how AI has completely changed the way we approach SEO, even claiming that it has evolved into something entirely new: GEO. Yet, EVERY SINGLE expert (and some of them actually are experts with solid reputations) say to take the EXACT same approach that we've been taking for SEO for YEARS. And that's right after they claim that "EVERYTHING" has changed.

So, what has ACTUALLY changed? Or, is it really still the same and everyone's just afraid to admit it? Either way, I just want to know.

submitted by /u/chwparker
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from Search Engine Optimization: The Latest SEO News https://ift.tt/d592vjW
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