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Client paid for a news article and now wants a blog linking to it - does that do anything?

I have a client who works with several vendors. They had another company get them a sponsored post in a local online paper. It says SPONSORED all over it and doesn’t have a ton of useful information.

Now they want to publish a blog on their own site about how they were featured in this news article, linking to the article which then links back to their homepage through the tracking URL from this other third party vendor.

This isn’t the only time I’ve gotten similar requests - is there any value in making a blog post like that? Especially vs posting on social or mentioning it in an email newsletter?

submitted by /u/hungy111
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from Search Engine Optimization: The Latest SEO News https://ift.tt/Do8aSWN
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