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My client don't want to pay for backlinks.

I optimized the site for my client from scratch as there's no titles and it was not user friendly e.t.c. Now, i told him to pay for backlinks but he was saying like i don't want to pay for backlinks but still i want to rank my site.
So, what should i do?

submitted by /u/Pristine_Web_6193
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from Search Engine Optimization: The Latest SEO News https://ift.tt/XG2RlwO
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