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What's the next "free" move for organic sales?

Finally finished the migration from Dawn to Horizons on Shopify. What a grind. I feel like I'm doing all the "right" stuff: fully indexed, on Google Merchant, site speed is decent, posting on social media But my organic traffic is flat, and I have zero backlinks. I'm stuck.

Should I start the painful grind for backlinks now, or is it better to launch a blog first and get some content on the site?

I'm putting in a ton of effort and not seeing results. What's the best free (sweat-equity) thing to focus on next?

What am I missing (besides "just run ads")?

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