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Bought an "previous used" domain - redirecting best practices?

Hey SEO.

I bought an domain from a company I know that recently shut down. It used to be a very straightfwd, under-marketed business, nothing spammy. Had some good links - that is why I bought it. My company provides similar services.

My plan is to redirect the old domain/links to my site.

QUESTIONS:
-- Should I just redirect the whole domain to my homepage?
-- Any merit to the idea of using AHREFS to see individual pages (on the old site) that are receiving links, and making specific/more relevant links for those links?

Any recommendations for how to make use of another company's domain/links, I'd love the advice. I'd like to learn.

Thank you.

submitted by /u/daygamebeast
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from Search Engine Optimization: The Latest SEO News https://ift.tt/sA0LuIY
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