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Ranking dynamic pages with parameters in URL or from onsite search bar results?

Curious if anyone has any insight on dynamic pages that rank urls with parameters or from on site search bar results pages.

An example would be from wayfair: /keyword.php?keyword=rugs+and+carpets

I always assumed these were programmatically created through filters or search bars and were just by chance. I wasn't sure if there was details that you could leverage to encourage the ranking of these pages?

I looked and there is no schema on those pages, its not a actual page (dynamically generated), but in the example that page sees about 6,000 visits a month organically.

Any insights would be appreciated.

submitted by /u/ryan112ryan
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from Search Engine Optimization: The Latest SEO News https://ift.tt/0MqzYBI
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