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Why is Wordpress “best” for SEO (over others)?

Hoping to get some technical insight for this one. Context, I’ve been in paid media for a decade, now find myself leaning into some website management/SEO for client that are on Squaresoace and WiX.

All the research/opinion point to wordpress being top for ultimate SEO, but WIX and SP can be sufficient when a simple site is needed from a business perspective.

So the question is, why is WP better technically? Google reads the content onsite no matter what the CMS, you can do some SEO things with the others, what can you do with WP that you can’t with WiX/SP? Is there some code through plugins that somehow inject more information that google reads?

One thing i’ve read is site speed, but that can’t be the only reason.

submitted by /u/frodosleftnostral
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from Search Engine Optimization: The Latest SEO News https://ift.tt/LXBdVaj
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