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A short story of an AI Overview victim OR How Google kicked my balls

I’ve spent years in e-commerce, but I wanted to try something different. I put months of effort into a new "Quotes & Messages" project. Custom architecture, clean UI, hand-picked content, own image wish-cards.

The timeline was brutal:

Early May 2025: Launched the site.

Mid-May: Impressions started skyrocketing. I was hyped, building scaling plans.

End May: Google rolled out the AI Overview. And it hit me hard, right in the balls)))

My site was basically "executed" before it even had its first full month of life. Why would anyone click my links when Gemini answers the prompt right in the search results? Traffic collapsed instantly.

I’m moving back to hardcore e-com technical audits now — it’s the only place where Google can't easily replace you with a snippet.

I have no choice but to remember all of this with a smile))) A smile, full of pain)))

Anyone else had a project die before its first birthday?))

submitted by /u/SEOporn
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