Prompt tracking seems like a necessity in theory, but in practice, it seems to be directional at best and soon to be obsolete at worst once personalization enters the AI vis chat. It just seems like a panic button task to feel like we’re doing something for AI search visibility. Topics, facts, share of voice, heck, even ai referral traffic and conversion make more sense to me. What do you think? Has prompt tracking been actionable in any way or just a feel-good task that’s a weak leading indicator?
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