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Does gating content impact SEO?

As the title says really. I'm struggling to find a clear answer on this.

I write a newsletter on beehiiv. Most of our traffic comes direct (social etc) but we are also looking to focus on SEO.

There's three options:

  1. Pop-up only on the content

  2. Gate all content so you have to subscribe

  3. Gate half-way down content

I've heard that gating content stops the content from being scraped for SEO. But I don't know much about this topic so looking for guidance.

Just to be clear, all the content is free so gating is just an email sub.

submitted by /u/copybreakdowns
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from Search Engine Optimization: The Latest SEO News https://ift.tt/RIdU4rW
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