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Should I change domain name? Big homonymy problem affecting backlinks and traffic

Hello everyone.

I've been auditing a website in the pet food sector. Here's the problem: the brand name is spelled the exact same way as the name of a big travel agency.

Unfortunately, I have noticed that:

1) very GOOD backlinks that should lead to the travel website are currently pointing at my pet food website

2) about 20% of traffic points to 404 pages (e.g. /en/passengers/complaints)

As far as I know, this domain has never been hacked and has always been used by the pet food brand (we're talking 20+ years!).

Question is... should I advocate for a domain change? Any insights appreciated.

submitted by /u/iridania
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from Search Engine Optimization: The Latest SEO News https://ift.tt/qIzxcPa
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