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6 months to rank on map pack or money back - BS or not?

I just saw an ad for a service that guarantees local contractors to show up in the map pack within 6 months, or they don't pay. I'm new, what's the gimmick here? What do they know that I don't know? In the video they even say "If an SEO company is offering you ranking in 30 days, its probably for your brand or low ranking keywords" So he addresses that, but is that a misdirection? How can they guarantee it?

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from Search Engine Optimization: The Latest SEO News https://ift.tt/Gtn8q3C
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