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A client site has been delisted from major search engines. Possible reasons why?

I have a client website that we built in 2021. We performed organic SEO and it was ranking on the first page for all 9 of its primary keywords in 2023. In early 2025, the client came back to me and said that the leads had abruptly stopped coming in, but he didn't know why. I did a cursory audit of the site (a typical WP build). All the SEO seems intact, but he's right. Google has not indexed a single page. It's like the site has vanished from search engines. He doesn't even come up for his business name.

Why would this happen? Any ideas of which direction to look into?

What we've done so far:

- technical analysis of the site. All looks perfectly fine.

- revalidated Google Business account, because a prior validation attempt failed

submitted by /u/tillwehavefaces
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from Search Engine Optimization: The Latest SEO News https://ift.tt/6JH48AB
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