I keep seeing mixed takes on this. Some say authority is everything and without it Google will never give you a shot for competitive terms. Others argue that if the content is genuinely helpful and the UX keeps people engaged time on site and interaction signals can push a page up even without strong backlinks. I have seen a few examples of smaller sites outranking big players for niche queries and it makes me wonder how much weight Google actually puts on user behavior versus domain authority. Curious what others have seen in the wild. Is authority the gatekeeper or can great content and UX really overcome it?
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