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Do you trust SEO advice from AI?

Seeing a lot of tools and auto-responses being given on Reddit and on X.

Looks like a lot of tools being built all include what are "red flags" to me - like:

  • "E-E-A-T" signals. For some reason, LLMs always output EEAT as E-E-A-T - its like an Em-Dash, its such a tell tale (as is "Curious what everyone else thinks)
  • Great content
  • Page Speed
  • Content Structure/Length

There's literally no way to detect EEAT. You can detect the fabricated eeat signals - but this is so far from reality its crazy. Don't get me wrong: this means more business for the top tier SEOs

The SEO starter guide makes it clear that Google doesn't give 2 about content structure or length - yet people are literally building "AI SEO" tools with this.

How LLMs actually work is the problem

A lot of people have been led to believe that LLMs train on things like SEO. Maybe they even think that tehy are able to weight up good and bad content. The problem is that a lot of SEO myths - like EEAT - are popular and so they rank. LLMs aren't trained in SEO - they just take the prompt "Write an SEO strategy for a fast growing mid-west B2B company" and go to Google with queries like "best SEO Strategy" and synthesize the results

What do you trust/not trust?

submitted by /u/PrimaryPositionSEO
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from Search Engine Optimization: The Latest SEO News https://ift.tt/2mUl8No
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