How to spot an SEO noob who's full of shit and you should never buy their services or courses? they're telling you to implement llms.txt!

I've been in this industry for almost 20 years.

If someone is telling you to implement llms.txt on your site, that person does not understand how any of this works, and you should not be giving them your money.

Repeat after me:

There is not a single LLM that reads, supports, or uses llms.txt. Not ChatGPT. Not Claude. Not Gemini. Not Perplexity. None of them.

This is a BS "standard" invented by people who got excited about slapping "AI" onto something and calling it innovation. Nobody in the LLM space asked for this. It's a solution looking for a problem.

There is no need for llms.txt because robots.txt already handles crawler access just fine. Want to block GPTBot? Add it to robots.txt. Want to allow ClaudeBot? robots.txt. The infrastructure already exists and actually gets respected.

If your "SEO expert" is spending billable hours implementing llms.txt instead of fixing your crawl errors, improving your site architecture, or building actual topical authority - fire them.

Stop spreading this garbage. Stop falling for it.

submitted by /u/bareov
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