Some background on me: I understand the concept of SEO, but have zero idea about how to optimize. I'm a freelancer in a relatively niche creative field in LA, and recently realized I am not even in the first 5 pages of Google when you search for my profession and city. Probably because I've done zero SEO optimization. I use Squarespace, and my website is basically all images (I work in a photography adjacent field.)
I went onto UpWork and kind of just blindly hired someone from India who had good reviews. She apparently did the following:
- Completed meta-tags
- Organization and local business Schema Markup on the website
And honestly I have no idea what else she's done because this is all like speaking a different language, and I have no way of verifying any work. It's just kind of a weird dynamic. She reached her contract limit and she's asking for more time, but I can't help but feel like I'm paying for nothing (because it's not tangible, obviously.)
I'm just looking for advice on how to move forward. Should I hire someone local? Should I attempt to do it myself? I dont even know where to begin.
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