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SEO for SaaS HELP

I have a successfull SaaS for a niche community that has been running for 5 years. I have done all my advertisements inside of niche communities/forums, and have grown from word of mouth.

I have gained a steady business without SEO, and now its time for me to expand through SEO and I have no idea where to start.

Should I learn SEO myself? Or hire an agency? Is there any guides or courses I should take?

Is there any automations I can do, what services/platforms will be the best to help me?

How can I learn how to do pSEO

How can I learn what keywords to target, how can I rank better then my competitiors?

With the rise of AI, I think its very very important to rank good on LLM's and google, and I am way behind my competitiors in this aspect. There is competitiors much smaller then me who are being reccomended by LLMs, and these LLMs don't seem to know I exist so I really need to work on my SEO strategy

My website is optomized for very simple + easy USER EXPERIENCE, but basically has no SEO optimization/pages at all.

submitted by /u/IndividualQuit1641
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from Search Engine Optimization: The Latest SEO News https://ift.tt/bCNMyvq
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