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Should I create a second website to rank in another province, or expand my existing site?

I’m looking for some SEO advice from people who have dealt with multi-location ranking.

I currently run a website that ranks pretty well for several keywords in one Canadian province. The site is fairly established and performs well locally.

Now I’m looking to target the same type of keywords in another province that’s quite far away geographically.

I’m debating between two approaches:

Option 1:

Create a completely separate website for the new province, set up a Google Business Profile there, and build the SEO for that site independently.

Option 2:

Keep everything on my existing domain and create new location/service pages targeting the new province (ex: /province-city-service pages).

My concern with option 2 is that the site might become diluted or confusing for Google if it’s trying to rank for two different provinces that are far apart.

But at the same time, building authority for a second domain obviously takes more time.

For people who have done multi-location SEO:

• Is it better to keep everything under one strong domain? • Or build separate domains for different regions/provinces? • Does Google care if a site targets two distant regions?

Would love to hear what has worked best in real situations.

submitted by /u/Electronic_Pilot3810
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from Search Engine Optimization: The Latest SEO News https://ift.tt/H8hStLn
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