I'm managing a network of blogs within the same niche, where 4 of the sites (currently ranking in the top 1 to 4 positions) are performing very well for the business's main keywords. In addition, I have another 16 blogs on the same topic that are still getting some traffic from similar, more long-tail keywords, but are no longer worth maintaining individually due to lack of time.
I'm considering redirecting those 16 blogs to the main ones, carefully avoiding keyword cannibalization while leveraging their residual traffic and backlinks to strengthen the top-performing sites.
The other option would be to consolidate all 16 into a single new site (without touching the top 4), with the goal of building something stronger that could potentially compete with or even outperform the current leaders.
What would you do in this case?
Would you redirect them by topic to the top blogs to consolidate authority and simplify the network, or unify everything into a new project and try to scale it from scratch again?
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